SOURCE-BACKED AGENCY PROFILE

Easy Assist

Dubai-based executive virtual assistant agency for CEOs, directors and business owners in the UAE and wider Middle East

6Sourced claims
NonePublic rating sources
Last reviewed
BEST SUITED FOR

UAE executives and small businesses wanting a vetted executive or admin assistant on flexible hours, with local-market familiarity and an optional on-the-ground concierge service.

Assessment checked 2026-10-06
AGENCY OVERVIEW

At a glance.

Support model
Managed virtual executive assistants plus executive-assistant recruitment (vendor pages list both)
Commitment
Flexible hours, packages by "skill level, services, working hours" (vendor-stated); contract terms not published
Starting price
Custom pricing
Price basis
No rate or package prices on any page checked
Talent geography
Not stated. Agency is Dubai, UAE. Founder bios reference UAE and India HR/EA careers. Where assistants sit is unverified.
EDITORIAL ASSESSMENT

What stands out, and what still needs checking.

Key strengths

Local founder-led firm (two named Managing Partners, Alyson Irvine and Arpita Kaul); exec-assistant niche rather than generalist offshore pool; separate on-the-ground concierge service; three named client testimonials from UAE businesses; active LinkedIn company page (Easy Assist Consultancy L.L.C).

Limitations and tradeoffs

No pricing, packages, contract, notice or refund/guarantee terms anywhere on the site. No independent reviews found. Homepage claims VAs "over 10 years of experience" working with directors, VPs and CEOs, with no evidence behind it. Talent location not disclosed, which matters for UAE data and labour rules. Most inner site URLs we tried (pricing, faq, terms) return the homepage, so there may be no such pages.

Questions to confirm before signing

Hourly or monthly rates and package tiers. Where each assistant is based and how they are employed. Minimum term, notice, and replacement terms. Data protection and confidentiality arrangements (the outsourcing page claims "security and compliance" but states no controls). What the concierge service costs and who performs it.

Management and support

Client is assigned a "personally vetted" assistant (vendor claim); feedback loop and ongoing training claimed; one testimonial says the agency reports hours analysis so clients do not over or under use the VA.

Security and compliance

No certifications or controls published. Confirm NDA, device and access policy.

SOURCE-BACKED RESEARCH

What we found and where it came from.

6 claims

Service model1 claim

Executive virtual assistants for CEOs/directors; inbox, calendar, travel, filing, project and ad-hoc support; outsourcing for short-term and project work; EA recruitment page; concierge on-the-ground tasks (testimonial).

Agency-statedHigh confidenceSource
Pricing1 claim

None published. Site says its service is "more cost effective than hiring in-house" with no figure.

Agency-statedHigh confidenceSource
Vetting1 claim

"Personally vetted", "continuous training", staff with "over 10 years" at director/VP/CEO level. No test or process detail.

Agency-statedHigh confidenceSource
Social proof1 claim

Three named testimonials (Posh Event Rentals LLC, a founder, PRCA MENA). Not independently verifiable.

Agency-statedHigh confidenceSource
Talent geography1 claim

Not stated. Agency is Dubai, UAE. Founder bios reference UAE and India HR/EA careers. Where assistants sit is unverified..

Agency-stated with editorial caveatMedium confidenceSource
Cautions1 claim

No commercial terms at all. Talent location unstated. Unevidenced experience claims. Same-name contamination risk: easyassist.io (Trustpilot) and easyassistant.co are unrelated.

Editorial assessmentMedium confidenceSource

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